Gift Guide

Context

The OuiHours Gift Guide was designed as a dynamic, monthly-updated product curation tool that helps users discover lingerie and accessories tailored to different personalities and styles. It serves both as inspiration for those unsure of what to purchase and as a fast-track discovery experience for those seeking something specific.

Design Challenge

Create a monthly, fresh experience that keeps users returning to discover new products.
Develop a simple, scannable layout that communicates categories and options within seconds.
Guide users based on personality and style, helping them connect with products in a more personalized way.
Provide an entry point for unsure shoppers, ensuring they can still find the right gift without feeling lost.
Balance editorial storytelling with a highly shoppable structure.

Solution Overview

Metro-style layout: A grid-based system allowed users to quickly scan and identify categories that matched their interests.
Personality-driven guidance: Categories were curated to reflect different user types and lingerie preferences, making the guide feel tailored and relevant.
Accessory discovery: Beyond lingerie, the guide introduced users to complementary accessories they may not have considered, broadening purchase potential.
Main gift guide carousel: For those unsure where to start, a welcoming carousel highlighted featured products, complete with descriptions explaining who each product was best suited for.
Monthly refresh: Content was designed to be easily updated, ensuring a consistent cycle of novelty and discovery.

Impact

The Gift Guide became a high-engagement entry point for OuiHours, appealing to both gift-givers and lingerie enthusiasts. By combining fast, personality-driven navigation with curated editorial storytelling, the guide helped users feel confident in their choices while expanding awareness of OuiHours’ broader product range. Its monthly refresh cycle encouraged repeat visits, strengthened brand stickiness, and positioned OuiHours as not just a store, but a style curator and gifting authority.

Gift Guide

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Want to get in touch?
Drop me a line!