Publisher Dashboard

Context

Publishers needed a centralized place to monitor campaign performance and creative delivery for their advertiser partners. Previously, visibility into campaign details such as line items, trafficking, and delivery data was fragmented, making it difficult to manage direct-sold, house, and audience extension campaigns effectively. To address this gap, LiveIntent developed the Publisher Dashboard—a tool designed to surface campaign and creative insights in one accessible portal.

Design Challenge

Provide publishers with comprehensive visibility into delivery and trafficking details.
Support multiple campaign types, including direct sold, house, audience extension (exchange), and deal ID campaigns.
Streamline workflows by consolidating campaign insights into a single, easy-to-use dashboard.
Improve transparency and communication between publishers and advertiser partners.

Solution Overview

Unified Dashboard: Built a centralized portal where publishers could monitor line items, creatives, and delivery details across campaigns.
Campaign Type Coverage: Supported direct-sold, house, and exchange campaigns, with the flexibility to include deal IDs in the future.
Clear Insights: Designed visuals and data layouts that made campaign details intuitive and actionable.
Operational Streamlining: Reduced the need for manual reporting and back-and-forth communication with LiveIntent teams.
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Impact

Holistic Visibility: Publishers gained a clear, consolidated view of campaign performance across all types.
Efficiency Gains: Streamlined trafficking and delivery oversight, saving time and reducing errors.
Better Collaboration: Improved transparency for publisher–advertiser partnerships through shared, reliable insights.
Scalability: Established a flexible foundation to incorporate deal IDs and additional campaign types in the future.

Publisher Dashboard

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Drop me a line!