Native Ads

Context

Publishers often struggled to incorporate native ads into their newsletters without sacrificing efficiency or reader experience. Traditionally, placing native ads required hardcoding for every newsletter send, creating a time-consuming and error-prone process. To address this, LiveIntent introduced Native Ad Blueprints—a design tool that enabled publishers to deliver on-brand, engaging, and consistent native ad experiences across their newsletter inventory.

Design Challenge

Eliminate the need for manual hardcoding of native ads in every newsletter.
Provide publishers with a streamlined workflow for integrating native ads.
Ensure ads remain on-brand and visually consistent within newsletters.
Improve reader engagement by creating ads that blend seamlessly into content.

Solution Overview

One-Time Tag Placement: Allowed publishers to streamline native campaign processes by placing a single tag, removing the need for repeated manual coding.
Blueprints for Design: Created customizable templates to ensure native ads align with the publisher’s brand identity and newsletter design.
Consistency & Engagement: Delivered tools to maintain consistent visual standards while enhancing the user experience.
Operational Efficiency: Reduced setup time for publishers, enabling faster campaign execution.

Impact

Time Savings: Eliminated repetitive hardcoding, freeing up valuable resources for publishers.
Brand Alignment: Ensured native ads matched the look and feel of each publisher’s newsletter.
Enhanced Reader Experience: Provided engaging, less disruptive ads that integrated naturally with editorial content.
Scalability: Allowed publishers to easily run native ad campaigns across their entire inventory with minimal effort.

Native Ads

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Want to get in touch?
Drop me a line!