Forecaster

Context

LiveIntent works with publishers who monetize their email inventory. A critical challenge for publishers has always been understanding availability and forecasting impressions in order to efficiently plan and sell direct campaigns. Historically, this process was manual, time-consuming, and required coordination with LiveIntent teams to access impression data. To better empower publishers and streamline planning, LiveIntent developed the Forecaster tool.

Design Challenge

Provide publishers visibility into available and booked impressions across their email inventory.
Eliminate the need for back-and-forth with LiveIntent teams by offering self-serve access.
Support campaign planning at multiple levels (media group, publisher, template, ad slot).
Deliver deeper insights into impression composition (e.g., Age, Gender) to strengthen targeting strategies.

Solution Overview

Availability Dashboard: Built an intuitive dashboard allowing publishers to directly access and pull their own availability reports.
Granular Visibility: Enabled filtering and exploration at every level—media group, publisher, template, and ad slot.
Audience Insights: Included demographic attributes (Age, Gender) to show impression composition and strengthen campaign planning.
Streamlined Workflow: Allowed publishers to independently manage forecasting, reducing dependency on LiveIntent account teams.

Impact

Publisher Autonomy: Empowered publishers to self-serve, reducing bottlenecks and manual processes.
Streamlined Sales: Simplified direct-sold campaign planning by offering accurate and timely availability data.
Increased Efficiency: Freed LiveIntent’s internal teams from repetitive data requests, allowing them to focus on higher-value support.
Smarter Targeting: Gave publishers demographic insights to package and sell inventory more effectively.

Forecaster

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Want to get in touch?
Drop me a line!