Context
As a leading marketing technology company with over 11 years in the industry, LiveIntent had built a suite of products that served advertisers, publishers, and marketers. Historically, product managers and engineers designed flows independently and in silos. This led to fragmented user experiences across products: the same core component, such as a date picker, could look and function differently depending on where it appeared. While this inconsistency was manageable in the past—because customers purchased solutions bundled with LiveIntent’s internal support teams—it became a barrier as the company aimed to evolve its platform into a self-serve experience.
