Advertiser Dashboard

Context
Advertisers need clear and actionable insights to evaluate and optimize their campaigns. Historically, surfacing campaign performance data required piecing together fragmented reports, making it difficult to analyze trends or compare performance across campaigns. To solve this, LiveIntent introduced the Advertiser Dashboard, designed to give advertisers intuitive access to their data with clear visuals, filtering tools, and comparative views.
Design Challenge
  • Provide advertisers with transparent, real-time performance insights in a single platform.
  • Create clear visualizations for key campaign metrics like Impressions, Clicks, Spend, CTR, and ROAS.
  • Support advertisers in comparing campaigns and creatives to identify performance drivers.
  • Enable deeper analysis with device-level performance data.
Solution Overview
  • Interactive Dashboard: Designed a centralized dashboard with easy-to-use filters for slicing data by campaign, creative, and device.
  • Key Metrics Visibility: Surfaced core performance metrics (Impressions, Clicks, Spend, CTR, ROAS) in digestible visuals.
  • Comparative Analysis: Built functionality to compare campaigns side-by-side and evaluate creative effectiveness.
  • Device-Level Insights: Offered breakdowns by device type, allowing advertisers to optimize spend and targeting strategies.
Impact
  • Actionable Insights: Empowered advertisers with clarity and control over campaign performance.
  • Data-Driven Optimization: Enabled smarter decision-making with side-by-side comparisons and device-level reporting.
  • Efficiency: Reduced reliance on manual reporting and data pulls, saving time for both advertisers and internal teams.
  • Improved ROI: Helped advertisers identify top-performing campaigns and creatives, ultimately driving stronger returns.

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