Homepage Concepts

Contex

During my employment at LavaMap, I was tasked with helping the company reposition itself as it transitioned into a completely new business model and listing platform. This shift required a rebrand that reflected LavaMap’s new goals, identity, and market positioning. I was given creative freedom to explore multiple directions and visual narratives for the homepage, which would set the tone for the company’s refreshed brand.

Design Challenge

Reimagine LavaMap’s homepage to reflect a new brand identity aligned with its evolving business model.
Create a visual language that balanced approachability and technical sophistication.
Explore diverse design directions that could resonate with both professional and everyday users.
Incorporate storytelling into the homepage to communicate LavaMap’s originality and innovation.

Solution Overview

Explored three distinct homepage concepts. Friendly & approachable: Playful illustrations to emphasize ease of use. Technical & futuristic: A “cyberpunk” New York skyline, highlighting LavaMap’s technological edge. Architectural & original: Blueprint-inspired designs referencing iconic architects, underscoring innovation.
Experimented with multiple design tools to create versatile concepts — AutoCAD, Illustrator, Photoshop, and After Effects for prototypes and animations.
Final homepage concept was developed and refined in Sketch and After Effects, combining clarity with originality.

Impact

Helped establish LavaMap’s new brand identity during a critical business transition.
Provided stakeholders with a wide range of creative directions, enabling them to select the most authentic representation of the company’s vision.
Enhanced LavaMap’s perception as a forward-thinking, design-driven startup.
Delivered a polished homepage design that successfully combined storytelling, usability, and technical polish.

Homepage Concepts

Want to get in touch?Drop me a line!

Want to get in touch?
Drop me a line!