Homepage

Context
The homepage is the most visited page in the platform, serving as the entry point for users. In its previous form, however, it had become cluttered and overwhelming. Product managers frequently added new features and promotional modules to the homepage, hoping to drive adoption of their products. The result was a fragmented experience where users were presented with too many choices, none of which aligned with their core needs.What users really cared about was simple: seeing the tasks they needed to act on immediately.
Design Challenge
  • Remove unnecessary clutter and reduce the number of competing actions presented to the user.
  • Refocus the homepage around core user needs—highlighting what requires attention and action.
  • Overcome internal pressure from product managers who saw the homepage as a place to promote new features.
  • Educate stakeholders on analysis paralysis and demonstrate the importance of a clean, focused UI for user success.
Solution Overview
  • Action-Focused Layout: Redesigned the homepage to surface only the most important tasks and next steps for the user.
  • Minimalist Design: Removed distracting modules and promotional elements that caused confusion.
  • Priority Hierarchy: Structured the page to highlight urgent items first, with supporting information secondary.
  • Stakeholder Alignment: Worked with product managers to establish principles for the homepage, explaining how clutter reduced usability and long-term engagement.
  • Scalable Framework: Ensured that future homepage updates followed the same action-first philosophy, protecting it from being overloaded again.
Impact
  • Higher Engagement: More users interacted with the homepage and completed key tasks directly from it.
  • Improved Usability: Reduced confusion and eliminated “analysis paralysis” by showing only what mattered.
  • Stronger Stakeholder Alignment: Product managers understood the trade-off between feature promotion and user experience, aligning around a cleaner vision.
  • Long-Term Value: The homepage became a reliable, action-focused hub that supported users rather than distracting them.

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