PRG Redesign

Context
Production Resource Group (PRG) is a global partner for top entertainment and event producers, designers, and creative talents. The existing website required a complete overhaul to improve navigation, reduce clutter, and better showcase the visual storytelling of their projects.
Design Challenge
  • Redesign the website architecture from the ground up for better usability.
  • Make navigation intuitive, minimizing friction across the site.
  • Reduce excessive copy while prioritizing images that communicate PRG’s story.
  • Balance existing content models with natural user flows identified through testing.
  • Deliver a polished experience that highlights PRG’s expertise and global reach.
Solution Overview
  • Rebuilt the site architecture with a focus on clear, logical navigation paths.
  • Streamlined content to emphasize high-impact images over lengthy copy.
  • Tested multiple user flows via prototypes to determine the most intuitive structure.
  • Integrated a balanced content model, combining legacy assets with newly designed layouts.
  • Created a visually-driven interface that reflects PRG’s identity and the scale of their work.
Impact
  • Improved user experience with easier navigation and faster access to key information.
  • Enhanced storytelling through visual prioritization, giving PRG projects center stage.
  • Reduced cognitive load for users, allowing them to focus on PRG’s portfolio and services.
  • Delivered a modern, scalable website that supports PRG’s role as a global leader in entertainment production.

Want to get in touch?
Drop me a line!

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.